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Documentation - PPC advertising

This page presents the PPC Advertising module and the general logic used to analyze and manage Amazon Ads campaigns.

What is this page for?

The PPC Advertising page lets you import an Amazon Ads export, review campaigns, keywords, and targets, and get operational suggestions.

Good practice

Always compare SellerNumbers recommendations with the real context of your campaigns before applying large-scale changes.

What you can manage

You can review bids, target ROAS, campaign performance, and proposals for new keywords or phrase matches.

What you can do next

  • analyze advertising spend and sales
  • update campaign settings
  • review bid suggestions
  • prepare an export or a manual adjustment in Amazon Ads